Bitrix24 vs Close: Which One Is the Best CRM for Your Business?

CRM (Customer Relationship Management) software has become an essential tool for modern businesses to streamline their operations, improve customer experience, and boost sales. Among the various CRM solutions available in the market, Bitrix24 and Close are two popular options that businesses often consider. In this article, we’ll compare Bitrix24 vs Close and help you determine which one is the best fit for your business.

Overview of Bitrix24

Bitrix24 is a cloud-based CRM software that offers a comprehensive suite of tools for sales, marketing, and customer service. With Bitrix24, you can manage your customer interactions, automate workflows, and collaborate with your team members, all in one platform. Bitrix24 also provides various integrations, including email marketing, telephony, and e-commerce, to extend its functionality.

Overview of Close

Close is another cloud-based CRM software that focuses on sales management and lead generation. Close provides a simple and intuitive interface that helps sales teams to manage their sales pipelines, track customer interactions, and automate sales tasks. Close also offers integrations with popular sales tools, such as Zapier, Salesforce, and Pipedrive.

Bitrix24 vs Close: Features Comparison

To help you make an informed decision, let’s compare the key features of Bitrix24 and Close:

Bitrix24 features:

• Contact management: Store and manage customer data, including contact details, communication history, and social media profiles.

• Sales automation: Automate sales tasks, such as lead capture, lead nurturing, and deal closing, with workflows and templates.

• Marketing automation: Create and launch email campaigns, social media posts, and landing pages to generate leads and nurture prospects.

• Customer service: Provide customer support through multiple channels, including email, phone, live chat, and social media.

• Collaboration tools: Work with your team members, share files, and communicate through chat, video, and voice calls.

• Customization: Customize your CRM to fit your business needs, with custom fields, workflows, and dashboards.

Close features:

• Lead management: Manage your sales pipeline, track leads, and prioritize deals based on their stage and potential value.

• Sales automation: Automate sales tasks, such as email follow-ups, appointment scheduling, and lead nurturing.

• Email management: Integrate your email with Close to track customer interactions, send and receive emails, and automate email workflows.

• Reporting and analytics: Get insights into your sales performance, with customizable reports, dashboards, and analytics.

Bitrix24 vs Close: Pros and Cons

To help you decide which CRM software is right for you, let’s take a look at the pros and cons of Bitrix24 and Close:

Bitrix24 pros:

• Comprehensive features: Bitrix24 offers a wide range of features, including sales automation, marketing automation, customer service, and collaboration tools, which makes it a versatile CRM software.

• Customization: Bitrix24 allows you to customize your CRM to fit your business needs, with custom fields, workflows, and dashboards.

• Free plan: Bitrix24 offers a free plan that includes basic CRM features, making it an affordable option for small businesses.

Bitrix24 cons:

• Steep learning curve: Bitrix24’s comprehensive features and complex interface can make it challenging to learn and use, especially for beginners.

• Limited integrations: Bitrix24’s integrations are limited compared to other CRM solutions, which can be a disadvantage for businesses that require a wide range of integrations.

Close pros:

• Simple and intuitive interface: Close provides a simple and intuitive interface that is easy to use, even for beginners.

• Sales-focused features: Close’s features are primarily focused on sales management, which makes it an excellent choice

Let’s dive deeper into the pros and cons of Bitrix24 and Close to understand their strengths and limitations.

Bitrix24 Pros:

Comprehensive Features: Bitrix24 offers a wide range of features, including sales automation, marketing automation, customer service, and collaboration tools. This makes Bitrix24 a versatile CRM software that can cater to various business needs. For instance, with Bitrix24’s marketing automation tools, you can create and launch email campaigns, social media posts, and landing pages to generate leads and nurture prospects. You can also provide customer support through multiple channels, including email, phone, live chat, and social media, with Bitrix24’s customer service features.

Customization: Bitrix24 allows you to customize your CRM to fit your business needs. You can create custom fields, workflows, and dashboards to track your sales, marketing, and customer service activities. This feature is particularly useful for businesses that have unique processes or require specific data fields to be tracked.

Free Plan: Bitrix24 offers a free plan that includes basic CRM features, making it an affordable option for small businesses. The free plan allows up to 12 users and provides access to essential features such as contact management, sales automation, and task management. This can be a significant advantage for businesses that have a limited budget or want to try out the software before investing in the paid plans.

Bitrix24 Cons:

Steep Learning Curve: Bitrix24’s comprehensive features and complex interface can make it challenging to learn and use, especially for beginners. The software’s interface can be overwhelming, and it may take some time to get familiar with all the features and functionalities. While Bitrix24 provides extensive documentation and tutorials, businesses that have limited time or resources may find the learning curve steep.

Limited Integrations: Bitrix24’s integrations are limited compared to other CRM solutions. While Bitrix24 provides integrations with essential tools such as email marketing, telephony, and e-commerce, it may not have as many integrations as other CRM solutions. This can be a disadvantage for businesses that require a wide range of integrations to streamline their operations.

Close Pros:

Simple and Intuitive Interface: Close provides a simple and intuitive interface that is easy to use, even for beginners. The software’s interface is designed to be user-friendly, with essential features and functionalities accessible through a single dashboard. This makes Close a great option for businesses that require a CRM solution that is easy to learn and use.

Sales-Focused Features: Close’s features are primarily focused on sales management, which makes it an excellent choice for businesses that want to streamline their sales processes. With Close’s lead management features, you can manage your sales pipeline, track leads, and prioritize deals based on their stage and potential value. You can also automate sales tasks, such as email follow-ups, appointment scheduling, and lead nurturing, with Close’s sales automation tools.

Reporting and Analytics: Close provides customizable reports, dashboards, and analytics that can help you gain insights into your sales performance. With Close’s reporting and analytics features, you can track your sales metrics, identify trends, and make data-driven decisions.

Close Cons:

Limited Features: Close’s features are primarily focused on sales management and lead generation, which may be a limitation for businesses that require a more comprehensive CRM solution. Close does not offer marketing automation or customer service features, which may be essential for businesses that want to manage their entire customer journey.

Limited Integrations: Close’s integrations are limited compared to other CRM solutions. While Close provides integrations with popular sales tools such as Zapier, Salesforce, and Pipedrive, it may not have as many integrations as other CRM solutions. This can be a disadvantage for businesses that require a wide range of integrations to streamline their operations.

Conclusion:

In conclusion, both Bitrix24 and Close have their unique strengths and limitations. Bitrix24 is a comprehensive CRM solution that provides a wide range of features, customization options, and a free plan, making it an excellent choice for businesses that require a versatile CRM solution. However, Bitrix24’s steep learning curve and limited integrations may be a disadvantage for some businesses.

On the other hand, Close is a sales-focused CRM solution that provides a simple and intuitive interface, sales automation tools, and reporting and analytics features, making it an excellent choice for businesses that want to streamline their sales processes. However, Close’s limited features and integrations may be a disadvantage for businesses that require a more comprehensive CRM solution.

Ultimately, the choice between Bitrix24 vs Close depends on your business needs and priorities. If you require a CRM solution that provides a wide range of features and customization options, Bitrix24 may be the right choice for you. If you need a sales-focused CRM solution that is easy to use and provides sales automation tools and reporting features, Close may be the better choice.

It’s essential to evaluate your business needs, consider the features and limitations of each CRM solution, and choose the one that best fits your business requirements. Remember, the right CRM solution can help you streamline your operations, improve customer satisfaction, and increase sales, while the wrong CRM solution can hinder your business growth and productivity.

Other Alternative

Simply CRM is a cloud-based customer relationship management (CRM) software that is designed to help businesses manage their customer relationships and sales processes. It offers a range of features and tools that can help businesses streamline their sales processes, track customer interactions, and improve customer engagement.

One of the key features of Simply CRM is its contact management tools. The software allows businesses to store all of their customer information in one central location, making it easy to access and update customer records as needed. Businesses can also segment their customer database based on various criteria, such as demographics, purchase history, and engagement level, allowing them to target specific groups with personalized marketing campaigns.

Simply CRM also offers sales pipeline management tools that allow businesses to track their sales processes from start to finish. The software provides a visual pipeline view of all open deals, allowing businesses to see where each deal is in the sales process and identify potential bottlenecks. This can help businesses prioritize their sales activities and focus on deals that are most likely to close.

In addition to its sales pipeline management tools, Simply CRM also offers marketing automation tools that can help businesses streamline their marketing processes. The software allows businesses to create and send email campaigns, track website visitors, and monitor social media engagement, all from within the platform. This can help businesses improve their customer engagement and drive more leads and sales.

Simply CRM also offers a range of other features, including task management tools, team collaboration tools, and reporting and analytics tools. The software is designed to be easy to use, with a simple and intuitive user interface that requires no technical expertise. It also offers a range of integrations with other popular business tools, such as Zapier, Mailchimp, and QuickBooks.


Overall, Simply CRM is a powerful and versatile CRM software that can help businesses of all sizes manage their customer relationships and sales processes more effectively. Its range of features and intuitive user interface make it a popular choice for businesses looking to improve their customer engagement and drive more sales.