In today’s digital age, marketing automation software has become an essential tool for businesses of all sizes. With so many options available, it can be difficult to choose the right platform for your needs. Two popular marketing automation platforms that are frequently compared are Ontraport and Close. In this article, we will compare and contrast Ontraport vs Close and help you make an informed decision.
Ontraport vs Close: Overview
Ontraport is a comprehensive marketing automation platform that provides a wide range of tools for managing your marketing campaigns, sales funnels, and customer relationships. Ontraport offers features such as email marketing, landing pages, lead scoring, and CRM functionality, all in one platform.
Close, on the other hand, is a sales CRM platform that offers tools for managing leads, contacts, and deals. Close offers features such as calling, emailing, and SMS messaging from within the platform, as well as advanced reporting and analytics.
Ontraport vs Close: Features
While both Ontraport and Close offer a range of features, there are some key differences between the two platforms.
Ontraport features:
Email marketing: Ontraport offers a powerful email marketing tool that allows you to create and send personalized email campaigns to your contacts.
Landing pages: Ontraport provides a drag-and-drop landing page builder that allows you to create high-converting landing pages for your marketing campaigns.
Lead scoring: Ontraport’s lead scoring system allows you to score your leads based on their behavior and engagement with your marketing campaigns.
CRM functionality: Ontraport offers a built-in CRM system that allows you to manage your customer relationships and track your interactions with them.
Membership sites: Ontraport allows you to create membership sites and online courses to sell your products and services.
Close features:
Sales CRM: Close offers a comprehensive sales CRM platform that allows you to manage your leads, contacts, and deals.
Calling: Close offers a built-in calling feature that allows you to make and receive calls directly from within the platform.
Emailing: Close allows you to send and receive emails from within the platform, and offers a range of email templates to help you get started.
SMS messaging: Close also offers SMS messaging functionality, allowing you to send and receive text messages from within the platform.
Reporting and analytics: Close offers advanced reporting and analytics features that allow you to track your sales metrics and measure the effectiveness of your campaigns.
Ontraport vs Close: Pricing
When it comes to pricing, both Ontraport and Close offer a range of pricing plans to suit businesses of all sizes.
Ontraport pricing:
Basic: $79/month for up to 1,000 contacts, with limited features.
Plus: $147/month for up to 2,500 contacts, with additional features such as marketing automation and membership sites.
Pro: $297/month for up to 10,000 contacts, with all features included.
Enterprise: Custom pricing for businesses with more than 10,000 contacts.
Close pricing:
Basic: $25/month per user, with limited features.
Professional: $65/month per user, with additional features such as calling and SMS messaging.
Business: $145/month per user, with all features included.
Ontraport vs Close: Pros and Cons
Both Ontraport and Close have their own strengths and weaknesses. Here are some of the pros and cons of each platform:
Ontraport pros:
Comprehensive feature set that covers all aspects of marketing automation.
Powerful email marketing tool with advanced personalization features.
Drag-and-drop landing page builder for creating high-converting landing pages.
Built-in CRM system for managing customer relationships.
Ontraport cons:
Can be overwhelming for beginners due to the sheer number of features and options.
Higher pricing compared to some other marketing automation platforms.
Limited third-party integrations.
Close pros:
Comprehensive sales CRM platform with advanced reporting and analytics features.
Built-in calling and SMS messaging functionality.
Affordable pricing plans.
User-friendly interface that is easy to navigate.
Close cons:
Limited marketing automation features.
No drag-and-drop landing page builder.
Limited integrations with third-party software.
Ontraport vs Close: Which is right for you?
The answer to this question ultimately depends on your business’s specific needs and goals. If you are looking for a comprehensive marketing automation platform that covers all aspects of your marketing campaigns, including email marketing, landing pages, lead scoring, and CRM functionality, then Ontraport may be the right choice for you. However, if you are primarily focused on managing your sales pipeline and need a sales CRM platform that offers advanced reporting and analytics features, as well as calling and SMS messaging functionality, then Close may be the better option.
Before making a decision, consider the size of your business, your budget, and the specific features and functionality that are most important to you. Both Ontraport and Close offer free trials, so you can test out each platform and see which one works best for your business.
Here are the pros and cons of Ontraport and Close:
Ontraport pros:
Comprehensive feature set that covers all aspects of marketing automation.
Powerful email marketing tool with advanced personalization features.
Drag-and-drop landing page builder for creating high-converting landing pages.
Built-in CRM system for managing customer relationships.
Ontraport cons:
Can be overwhelming for beginners due to the sheer number of features and options.
Higher pricing compared to some other marketing automation platforms.
Limited third-party integrations.
Close pros:
Comprehensive sales CRM platform with advanced reporting and analytics features.
Built-in calling and SMS messaging functionality.
Affordable pricing plans.
User-friendly interface that is easy to navigate.
Close cons:
Limited marketing automation features.
No drag-and-drop landing page builder.
Limited integrations with third-party software.
Conclusion
In conclusion, Ontraport and Close are both powerful marketing automation and CRM platforms that offer a wide range of features and functionality to businesses of all sizes. While Ontraport is focused on providing a comprehensive marketing automation platform that covers all aspects of your marketing campaigns, Close is primarily focused on managing your sales pipeline and providing advanced reporting and analytics features. When choosing between Ontraport vs Close, it’s important to consider your business’s specific needs and goals, as well as your budget and the specific features that are most important to you.
Other Alternative
Simply CRM is a cloud-based customer relationship management (CRM) software that is designed to help businesses manage their customer relationships and sales processes. It offers a range of features and tools that can help businesses streamline their sales processes, track customer interactions, and improve customer engagement.
One of the key features of Simply CRM is its contact management tools. The software allows businesses to store all of their customer information in one central location, making it easy to access and update customer records as needed. Businesses can also segment their customer database based on various criteria, such as demographics, purchase history, and engagement level, allowing them to target specific groups with personalized marketing campaigns.
Simply CRM also offers sales pipeline management tools that allow businesses to track their sales processes from start to finish. The software provides a visual pipeline view of all open deals, allowing businesses to see where each deal is in the sales process and identify potential bottlenecks. This can help businesses prioritize their sales activities and focus on deals that are most likely to close.
In addition to its sales pipeline management tools, Simply CRM also offers marketing automation tools that can help businesses streamline their marketing processes. The software allows businesses to create and send email campaigns, track website visitors, and monitor social media engagement, all from within the platform. This can help businesses improve their customer engagement and drive more leads and sales.
Simply CRM also offers a range of other features, including task management tools, team collaboration tools, and reporting and analytics tools. The software is designed to be easy to use, with a simple and intuitive user interface that requires no technical expertise. It also offers a range of integrations with other popular business tools, such as Zapier, Mailchimp, and QuickBooks.
Overall, Simply CRM is a powerful and versatile CRM software that can help businesses of all sizes manage their customer relationships and sales processes more effectively. Its range of features and intuitive user interface make it a popular choice for businesses looking to improve their customer engagement and drive more sales.